Nobody likes a house that smells bad, much less to a potential buyer. Is so enormous the influence of aromas that its use extends to various branches of industry, there are even companies involved creating environments through the management of odors. This is a task that is not taken lightly.
Casinos and big hotel chains environmental fragrances used not only to remove unpleasant smells, in fact, use them because they have something very clear: they know that a good smell sold.
Good or Bad Smells and Sales Success
According to independent studies, there is a strong correlation between the use of environmental fragrances and increased revenues. Companies invest enough to develop positive psychological reinforcement.
The real estate industry is not offside, also you recognize the emotional power as an element to favor the purchase of a house and it uses certain techniques, for example, add a particularly pleasant smell to their homes or apartments sample.
Tips to give the Best Impression and Sell Faster
The issue of odors is associations, bringing to mind memories that function as positive reinforcers that are where their true power lies. As the folklore of marketing, a delicious aroma touches the nerve connecting the heart with the wallet. Here are some strategies to accomplish the task:
- Smell dirty, if no longer fit the dishes in dishwashers or overflowing basket of dirty laundry, it’s time to clean. The odor given off by these sources will welcome anyone.
- Pet odor: if your dog or cat living inside your house, try to ventilate the rooms and leave them out for a few hours while you show your home. Its aroma can be annoying to some people.
- Cigarette smell this smell usually impregnated in clothing, curtains and even pads, avoid the use of flavorings that only mask the problem. Try an ozone generator or washed depth curtains and covers.
- Smell of cooking: your potential buyer need not know what you had for breakfast or what they will eat that day. To avoid a mixture of smells in the kitchen, opt for order delivery.
Making a place smells good is not filling flowers or aromatic substances. Not put citrus flavoring if a family is interested in your roses when the prospectus is a young, single woman. Actually, it is best to match the fragrance with the type of construction. For example, the smell of ginger goes well with contemporary department, cinnamon is ideal for sites with dark wood. You cannot make random combinations.
If you do not think your home may have undesirable aromas, ask someone you trust to help you identify them if they exist, you can even ask the opinion of your mortgage broker and perhaps you can offer a solution.
One of the oldest tricks in real estate is put cookies in the oven before the buyer through the door. Its smell recalls the warmth of home that this art is about.
The next time you go to sell, or if you’re already in the process, consider these aspects that may seem invisible but make up a powerful tool for motivating people and influence their consumer behavior.