All the digital marketers are familiar with the fact that email is an important marketing channel to drive more holiday sales but to do it successfully you need to plan a comprehensive email marketing strategy that will help you to achieve your goals. All the entrepreneurs must note that it’s never too late to start with something new.
All you need to do is just focus on sending out the right e-mails. Here are the five techniques that you not even think to miss out on.
1) Pre-Holiday Sale
It is essential for you to attract more and more number of customers to your store as soon as the holiday sale is over. You can do so by encouraging your customers to bring their friends and relatives. To do this you can offer them exciting discounts that will make them happy. Also, when the new customers are attracted towards your sale, ask them to sign up for your email list so that they will be able to know about the updates in the near future.
2) A Gift Guide
It is one of the amazing way to help out your customers to find the perfect gift. You can also mention the prices while designing the email, but it is advised to you to list the collection of products or services that are available at fewer prices. Also, don’t mix up your gift guide and differentiate on your customer audience. You also have the option in your email services to target the customers on the basis of location, interest, or segment.
3) Small Business Saturday
While running a small business, it is tough to compete with Black Friday deals on continuous basis. But for you it is essential to know the importance of Small Business Saturday. When you offer your customers with a discount, or buy one and get one free offer, or special discounts then the customers will appreciate it by shopping with you.
4) Cyber Monday
Customers now-a-days have very high expectation who are looking for the great discounts during their busy day. They are not only receiving email from you but from other too. So, focus on the deals that will attract them to you. You also have the option to send a series of email to your customers that will lead up to Cyber Monday to let them known about the special discounts and also give them the final reminder as the day arrives.
5) Thank You
Seeing a thank you in your inbox will make your customers happy and through this they will appreciate you more. But there is no need of call to action. Also, the best email marketing firms do this as through this you will be able to build strong relationships with them with ease.