Gone are the days, when people used to come for our services, in any field, without advertisement. There were selectively few experts in past, in every field, and people had limited options. Today, in any field there are trained professionals like doctors, engineers, teachers etc. People are giving each other tough competition and to rise and survive, as a prominent professional, really requires reaching to people and convincing them about your excellence. The best method to reach millions of people at once(depends on your popularity that you will create) is internet. Internet is made of millions of links and connections that keep increasing very rapidly on daily basis. Everyone of us uses internet and once some need arises, related with anything, we first search it on internet and compare the available options. This ‘search” is the gateway or option through which people will find your services, however, the chances of your services being visible to potential customers depends on, how well you have maintained your website and search engine optimisation.
Search engine optimisation is a technique of optimising the website, in accordance with relevant keywords that people search, the modification of content on website and other tweaks to gain better visibility in search results. Have you ever thought, after searching a particular term in search engine like google, why a particular web site is shown on top followed by other websites? The answer is simple, the website on top is highly ranked as per the content you are searching and Google algorithm system has automatically displayed it on top, so that the user will get most relevant information. It means, if you want maximum people to see your website and avail to your services, then you have to make your website most relevant to their searches, this consists the work of search engine optimisation.
How to get better customer visibility for medical website?
Becoming a doctor requires several years of hard work and dedication. Nobody can doubt the services of a good doctor, but today, when there are thousands of options available it becomes impossible to attract the people to your services, without a smart technique. Today, approximately 77% percent people search on internet, the services and qualifications of a doctor before booking an appointment. So, the only way to reach to the patients is through internet. You have to keep the material ready that they are going to search; this is possible by creating a website and optimising it by SEO techniques. The search engine optimisation will shape your medical website in relevance to the keywords or terms that people search, related to health and medical field. In short, your website should be displayed by google, among top search results or first page, because nobody has time to search things exhaustively on internet.
Importance of keywords
Key words are keys for your visibility on internet, you should be regularly acquainted with what people search on internet. Like, a dermatologist should include keywords such as skin rash treatment in Raleigh, Vitiligo treatment in Raleigh, plastic surgery etc. means every word that people discuss talk or can arise in their mind. Keywords will make your website visible through your content.
Making your website search engine friendly is very important, it gives your website the ladder to remain among top search results. In addition to making your content filled with relevant and hot keywords, there are other methods and tools for search engine optimisation like GT metrix, Web developer tool, chrome developer tools that are useful for checking speed, monitoring source code and other tweaks for SEO optimisation.
So, today visibility on internet is very important, you have to advertise your services, and present them to people, no one admires unseen talent why? Because, it is simply unseen.