Promoting your business does not need to be expensive or complicated. There are ways that you can get the word out about your product or service without having to spend a fortune. In the business world, it is true that you get out of it what you put in. If you do the work and invest a little money in the right tools, then you can create more revenue without having to ruin your company’s budget.
Networking
The Internet is a convenient way to make business contacts, but it is not as effective as actually getting out into the world and meeting people. All you need to do effective networking is a stack of business cards and places to go. You should become a regular at corporate events in your area, and you should do your best to be seen at civic events as well. When you meet new people, get on the subject of business and hand them your card. Word of mouth is one of the most effective forms of marketing and networking is the professional version of word of mouth.
Free Giveaways
How many times have you been out at the bank or someplace else and someone needed a pen? It happens more often than you probably realize, and those are great opportunities to do some marketing. You can get inexpensive giveaways such as pens or have a company make custom stickers for your business, and you can give them out when you are running errands or doing anything else. People appreciate free giveaways, especially items they can use.
Signage
Many business owners forget that there is foot traffic that walks by their business every day. Instead of letting that traffic get away, you should put up signage that lets people know what your company has to offer. Even if you are not a retail business, you can still advertise your services on your building and spark interest in people as they pass by.
Create A Street Team
There is a lot of power in marketing your own business all day long, and you can increase that power by starting your own street team. A street team is friends, family members and satisfied customers who are more than willing to give out your business cards and talk about yourbusiness to the people they meet every day.
Marketing your business is a full-time job, but it doesn’t have to be expensive. Reach out to your target audience directly in a variety of waysand you will start seeing growth in your annual revenue.