News magazines, or any news product, for that matter should be such that it compels people to spend money on it in order to have access to the information that it contains. This can be done by improving the quality of content and the way it is presented to the audience. However, although content is the major reason why customers are drawn to news magazines, advertising is equally important to ensure that your customer base is ever increasing.
This is why all popular news magazines spend thousands of dollars on advertising their product every year. In fact, in the case of some magazines, the cost of advertising the product transcends the cost of production by a long shot. If you have been wondering about how you can market your news magazine, here are some inexpensive ways to get your product noticed!
Use Gift Cards to Get More Customers
If rightly used, this technique can help you get new subscribers as well as increase the goodwill of your business to existing customers. You can announce deals where if an existing subscriber can get his/her friend to sign up for a monthly subscription of your news magazine, they will get an attractive gift card to buy products or get free services.
EDDM for Wider Target Market
EDDM or Every Door Direct Mail is an effective and inexpensive way to deliver your advertising piece to every house in the neighborhood. While EDDM may pose problems for businesses that rely on a personal touch in their marketing, such as restaurants, local retail shops etc. it is great for a news magazine. EDDM allows a business to saturate the net entire geographical area with their advertisement at very low prices. This technique has proved to be effective to increase magazine and even newspaper subscription.
Get the Brochures Out Before Starting Business
Brochures are versatile and can be customized according to the needs of a particular company. However, getting the brochures out before you even start printing the news magazine is a great way to increase anticipation of the product and even get some subscriptions in advance. The printed brochure must be attractive and subtly hint at the benefits of reading your news magazine to get maximum attention.
Mesh Banners Catch the Public Eye
Outdoor banners are used by magazines all over the world to get the attention of the public. Be it a fashion, cooking, or business magazine, mesh banners are an effective choice for advertising. With digital printing, the banner can feature illustrations, text, and clipart to make it look even more vibrant and eye-catching.
Printed Utility Gifts
Everyone loves gifts, and complimentary presents are a great way to show your existing customers that you appreciate their support and trust. People who have been subscribers to your news magazine for a significant period of time, say a year, can be gifted notepads, coffee mugs, or backpacks with the name of your magazine printed on it.
News magazines can benefit a great deal from using these marketing tips. The best thing about them is that they are inexpensive but get efficient results.
To order Gift Cards, Banners, Brochures and EDDM, contact 55 Printed Company.