New Chrome Ad Blocker Extension Soon To Reveal

New Chrome Ad Blocker Extension Soon To Reveal

Do you feel irritated due to popup ads that keep showing useless products and services? Apparently, several browser engines are improving their algorithms to enable ad-blocking features for a smoother viewer experience on the web. Finally, Google Chrome joins the queue introducing its built-in advertisement blocker. With Chrome’s new extension, one can quickly filter out the irritating ads. This does not mean that Google will remove all ads from its browser, but it will block the ads that violate its rules and regulations. Some of these marketing media files comprise of attributes like flashes, auto-playing videos and sounds, and full-page display images. With increasing complaints from the viewers, Google had to take this step so that it can improve its operability.

How will Google Remove Ads?

As per an interview with Google Chrome engineering head Chris Bentzel, the internet company will evaluate and monitor all websites for ads displaying on them. He mentions that most of the time the troublesome ads are regulated by the site owner. Also, to stop viewers from viewing such ads, Google will have to inform site owners of such problematic ads before blocking them.

Google has been noted to evaluate such sites as per the standards for better ads, providing them with ratings like pass, warning or fail. Also, the website owners will be able to access the evaluated report with the help of an API. Google will also be notified about re-reviewing the site once the bad advertisements have been blocked. Google’s strict rule and regulations will also make sure that site owners abide them. Owners, who violate such rules and ignore Google’s warnings, will have blocked ads on their website after a time of 30 days.

How does the Ad-Filtering Operate on Failing of a Website?

Bentzel further pours some insight on the new extension, saying that Google evaluates each page to see whether it is a site’s part or not. Furthermore, it monitors if the site has not abode by the rules of better Ads Standards. Learn about more updates at

If the site is rated as a “failing” site, Google Chrome evaluates the requests on the network for JavaScript or images. For instance, it will check all the patterns related to the list of known ads on the site. During this process, Chrome will block any request from the network that does not match with the ad list approved by the better ads standards.

These URL patterns for the ads are acquired from a filtered list, known as EasyList, which is based on rules that filter matching patterns of various ad suppliers. These suppliers include DoubleClick and Google Adsense as well. Site owners, who see ad requests being blocked on their site, will have the option to unblock them by pressing the “allow ads on this site” tick. A separate notification for this enabled option also comes on the desktop for users so that they may know the action they have taken. Google’s ad blocker will undoubtedly be a sign of relief for many users who felt annoyed at unknown and irritating ads popping up.

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