Black Friday can be crazy, but that does not mean employers can count on their employees to ignore the holiday sales. A recent study by Decision Analyst on behalf of BJ’s Wholesale Club found that almost half the employees in the U.S. plan to shop at work on Cyber Monday. Cyber Monday is the Monday after Black Friday. Black Friday is traditionally the start of the holiday shopping season, and in recent years Cyber Monday has become one of the most popular days for internet shopping. This information was provided in a recent press release from BJ’s Wholesale Club.
The study by Decision Analyst including 500 working people throughout the U.S. It found that 46 percent of American employees based on this study intend to shop online at work during Cyber Monday. On average these individuals expect to spend nearly an hour shopping for online bargains instead of doing the work they are expected to do during that time period. This was despite 11 percent admitting that they have been caught shopping online in the past by a supervisor.
“Shopping online during the holidays is a growing trend because it allows shoppers to take advantage of online savings while avoiding crowds, traffic and long lines,” said Mike Atkinson, who is Vice President of E-commerce for BJ’s Wholesale Club. “Cyber Monday is sure to be a busy online shopping day and with the launch of our new website, we’re excited to offer a great shopping experience with many incredible deals.”, concluded Atkinson.
Typically Cyber Monday includes sales where shipping fees are reduced or eliminated entirely by online retailers. The popularity of Cyber Monday has not quite caught up to the level of that of Black Friday, yet it has increased the amount of shopping online on the Monday after Black Friday in recent years. The term started to increase in popularity back in 2005. This was after many retailers found that their sales increased sharply on the Monday after Black Friday. A common misconception is that Cyber Monday is the busiest internet shopping day of the year. Retailers have discovered that traditionally the busiest time of the year for them as far as internet sales are involved is between December 5th and 15th as shoppers hurry to get their items ordered in time for them to be delivered before the Christmas holiday. Despite the day not being the busiest, it will still result in the loss of productivity for employers across the country.